Anthony Joshua vs Tyson Fury: Simon Jordan hits out at proposed pay-per-view price increase ‘so fighters can both make their £100million’

Simon Jordan is among a number of boxing fans unhappy at the prospect of Anthony Joshua vs Tyson Fury costing an increased price on pay-per-view.
Britain’s two heavyweight world champions are set to collide twice in the next 12 months to determine who the true number one is.
Anthony Joshua and Tyson Fury are finally set to lock horns for all the heavyweight marblesMark Robinson/Matchroom
Fury, who holds the WBC and Ring Magazine belts, wants to wrench Joshua’s WBO, WBA and IBF straps from his waist after calling for the bout for nearly four years.
However, the 2012 Olympic gold medallist has chased the undisputed world titles ever since turning professional and signing for Eddie Hearn and Matchroom Boxing.
In order to pit the two best in the world against one another, it seems almost certain the fight will NOT happen in the UK and the fans will be the ones to suffer.
In order to watch Joshua beat Andy Ruiz and Kubrat Pulev, supporters will have had to fork out a total of £50.
And with claims of a further increase in the PPV price for Joshua vs Fury, Jordan took the opportunity to vent his frustrations to Jim White on talkSPORT.
He said: “There seems to be this default setting that we have to universally accept that both of these fighters have got to get £100m each.
“That’s been advanced by the promoters, it has to be £100m each. The reality of it is, because of Joshua’s profile in America, they can’t sell the pay-per-view in America in the way they perhaps could do with Tyson Fury or other fighters.
Joshua does not command the sort of numbers many feel he should after being stopped by Andy Ruiz in 2019Getty Images – Getty
“So they are looking at a quantity of pay-per-views; they’re going to take it to the most repugnant part of the world for human rights issues because they can get paid £120m over there for facilities fees, so the timing of that means they can’t sell it to the American market.
“So they can’t get the quantity of pay-per-view buys. Rather than get the quantity, what they do is they up the price by the best part of 50 per cent to make sure that the two fighters must get this universally accepted – that we have all ‘accepted’ they must get – £100m each.
“And I look at it and go, ‘Hold on a second, aren’t these two Great British fighters that are supposed to represent something, why is it the fan’s incumbent responsibility to have to pay 40 or 50 per cent more because you can’t sell the fight to get the pay-per-views that you want to give the £100m each they must have?’
“We have to take it to a repugnant part of the world, where they have no human rights concerns, so they can get their £100m each that we have all accepted. I think it is wrong!”
‘The Gypsy King’ is a huge star in America since making his comebackGetty Images – Getty
Hearn is currently working with Bob Arum and Frank Warren to make sure the fights happen, with both men accepting a 50-50 purse split and draft contracts ready to be signed off in the ‘next two or three weeks’.
DAZN and ESPN will have to agree on a broadcast arrangement in the United States, but Joshua’s defeat to Ruiz in 2019 means he does not command the same amount of respect Stateside as Top Rank star Fury.
Although the decision to move the fight to the Middle East does not sit well with Jordan, the fact fans will have to pay more just to facilitate a site fee irks the former Crystal Palace owner greatly.
He added: “I accept that, in a commercial world, you go to the highest bidder; you can’t sit there on soap boxes and pontificate about how the world and this country looks while you then take your particular sentiments over to Dubai ignoring the rights issue over there.
“We have had some of that from certain fighters. Then we look at the dynamic of saying, ‘Okay, we accept you’re going for the £120m facility fee in Dubai or UAE because you can’t get it here’. We accept that.
“Now you can’t sell it because of the timing so sod that, the average fan can pay an extra 40 per cent more. That’s the part that really gets up my nose – you can’t have it all ways!”
Hearn will have to work with Sky Sports and DAZN for this fightMark Robinson/Matchroom

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